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SMALL IS SAFE: FORD FIESTA EARNS TOP SAFETY PICK
- The 2011 Ford Fiesta has earned a 2010 Top Safety Pick from the Insurance
Institute for Highway Safety (IIHS) ? it is the first mini-car to do so since
the introduction of a new roof strength test
- Fiesta?s energy-absorbing body structure is optimized for strength and
stiffness and designed to absorb and redirect crash forces away from the
passenger compartment
- Fiesta features the most standard airbags in the mini-car segment and
standard stability control ? a requirement for any Top Safety Pick vehicle
- Ford has the most Top Safety Picks of any automaker
The New
2011 Ford Fiesta
DEARBORN, Mich., Aug. 25, 2010 ? The 2011 Ford Fiesta is the first mini-car
to earn a Top Safety Pick from the Insurance Institute for Highway Safety (IIHS)
since the introduction of a new roof strength test. The award applies to
vehicles built after July 2010. The Fiesta is the eighth Ford Motor Company
vehicle to earn the Institute's top designation ? breaking a tie with Toyota for
the most ?Top Safety Picks? of any automaker.
Fiesta?s extensive use of high-strength steels, Trinity front crash
structure, Side Protection And Cabin Enhancement (SPACE) Architecture® and
advanced airbag technologies helped the car perform well in IIHS testing.
Fiesta?s energy-absorbing body structure is optimized for strength and stiffness
and designed to absorb and redirect crash forces away from the passenger
compartment. Plus, it features the most standard airbags in its segment, as well
as standard electronic stability control ? a must-have feature for Top Safety
Pick eligibility.
?Fiesta is proof that a small car can deliver big safety, and earning a Top
Safety Pick further demonstrates Ford?s commitment to providing all of our
customers with world-class crash protection,? said Sue Cischke, Ford?s group
vice president of Sustainability, Environment and Safety Engineering. ?Fiesta
combines rigidity and more airbags ? smartly deployed ? than its competition, as
well as standard stability control.?
Strong and stylish
Beneath Fiesta?s stylish exterior is
a robust structure, crafted from high-strength steels engineered to preserve
quality and enhance driver and passenger safety.
Fiesta uses significant cold- and hot-formed high-strength steel in the body
structure. These components add rigidity and save weight, increasing structural
efficiency while also helping Fiesta deliver class-leading fuel efficiency of 40
mpg, which is achieved with Ford?s new six-speed PowerShift automatic
transmission.
More than 55 percent of Fiesta?s body structure uses these high-strength or
ultra-high-strength steels in the floor structure, front rails, beams and in the
ultra-rigid, integrated body reinforcement ring designed to help better protect
occupants in side impacts.
Fiesta A- and B-pillars are fashioned from ultra-high-strength aluminized
boron steel, adding robustness while allowing for slim width and rake to honor
Fiesta?s distinctive design. Rocker panels ? with welded baffles to absorb
impact ? also are crafted from very high-strength, dual-phase steels, known for
their energy-absorption qualities. The side roof arch employs dual-phase steel
construction. The under-floor support beams ? so-called sled runners ? and
lateral floor reinforcements also use high-strength, dual-phase steel. These
light but strong metals in Fiesta?s robust body shell help enhance crash
protection by adding strength, rigidity and durability.
Segment-busting safety
The Fiesta body shell is well
equipped with safety features to help protect its occupants in the event of a
collision, including the most standard airbags in the segment.
Fiesta offers a segment-exclusive driver?s knee airbag, developed to help
reduce lower leg injuries in the event of a frontal collision and to work
together with other safety features. The knee airbag joins a suite of Fiesta
safety features including dual-stage first-row airbags, side-impact airbags and
side curtain airbags. A knee airbag won?t be found in Honda Fit, Nissan Versa or
Toyota Yaris. Move up to Civic, Sentra and Corolla and you still won?t find a
driver?s knee airbag.
?Smart? Passenger Occupant Detection System (PODS) sensors determine occupant
weight and seat belt status to optimize deployment force. Smart sensors include
the class-exclusive side-impact sensor that uses pressure to react up to 30
percent faster than previous sensor offerings.
Also available on the Fiesta is Ford?s AdvanceTrac® with ESC (electronic
stability control), which uses sensors to detect and measure yaw, or
side-to-side skidding conditions, by monitoring vehicle speed, throttle position
and steering wheel angle. When AdvanceTrac senses wheel slip, engine torque is
reduced and braking is applied where needed to help the driver keep the car
tracking on its intended path.
?Fiesta sets a new benchmark for small car safety,? Cischke said. ?Fiesta is
a clear example that making a safe car doesn?t mean making a large car or a
heavy car. Fiesta has it all; safety, good design and driving character.?
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November 17, 2009
Our mothers and our coaches taught us how to be good sports.
Well, at least our mothers did. Even so, it's hard to hide the
excitement and pride in winning MOTOR TREND
magazine's prestigious Car of the Year® award.
The 2010 Ford Fusion brought home the honor, besting a field of 23
contenders including the Toyota Camry, Honda Accord, BMW 7 series and
Mercedes-Benz E Class!
In addition to this important award, sales of the 2010 Fusion
are at an all-time high. The car is now among America's Top 10 selling
vehicles, and it is the No. 1 selling domestic car.
"Ford has proven its resilience in these tough times by
delivering to market a car with broad appeal to a broad range of
consumers," said Angus MacKenzie, MOTOR TREND
editor-in-chief. "The Fusion range has matured into a
competitive roster of midsize sedans, able to compete with the sales
juggernauts such as the Toyota Camry and Honda Accord. It is
no surprise the Fusion now ranks in the top ten best selling cars in
America."
To win the coveted Car of the Year award,
Fusion outperformed the competition - including the BMW 7 Series and
Mercedes-Benz E-Class sedan - in six new categories: design
achievement, engineering excellence, intended function, efficiency,
safety and value.
"The Fusion brought a vast assortment of choice that has the
potential to appeal to every type of driver, from the eco-conscious to
the sport-minded. The Fusion's combination of comfort, fuel
efficiency, assortment and technology made it a clear winner among our
panel of judges," said MacKenzie.
The 2010 Fusion and Fusion Hybrid are the most fuel-efficient
sedans in America. The new models offer more power;
class-exclusive technologies such as Blind Spot Information System
(BLIS?) and Ford SYNC®; more total passenger and luggage capacity than
the Toyota Camry; and better long-term reliability.
The Fusion lineup expanded in the 2010 model year to include
all-new Hybrid and Sports models and a new selection of gas-powered
engines - all paired with six-speed transmissions - that deliver even
more horsepower and better fuel economy.
The Ford Fusion has been generating excitement among
journalists and consumers alike since the nameplate first launched in
the fall of 2005. In fact, the introductory model - which
marked Ford's re-entry into the midsize sedan market - was a finalist
for MOTOR TREND'S 2006 Car of the Year award.
Since then, Fusion's popularity has continued to
soar. And so have sales. Fusion set a sales record
in April - the first full month of sales for the redesigned 2010 model
and the new Fusion Hybrid version - and overall sales are already at an
all-time high for 2009.
With its unsurpassed quality, best-in-class fuel economy,
class-exclusive technologies and significant residual value
improvement, the 2010 Ford Fusion is clearly delivering the key
attributes that midsize sedan buyers want.
"Even at a time when industry-wide sales are down 26 percent,
Fusion sales continue to grow," said Ford Sales Analyst George
Pipas. "That is extraordinary."
The new Fusion Hybrid model has played an important role in
Fusion's success. The vehicle delivers a certified 41 mpg
rating in the city and 36 mpg on the highway, topping the Toyota Camry
hybrid by 8 mpg in the city and 2 mpg on the highway. It also
offers innovative new technology - SmartGauge? with EcoGuide - that
coaches hybrid drivers to maximize fuel efficiency.
Sales of the new Fusion Hybrid are strong, accounting for
almost 20 percent of total Fusion retail sales. And more than
60 percent of Fusion Hybrid sales have been to customers coming from
import brands - mostly Toyota and Honda - according to information from
Product Information Network, a division of J.D. Power and
Associates.
According to Fusion Marketing Manager Jonathan Richards, car
buyers are so passionate about Fusion that they are choosing to buy the
high series models - Hybrid, SEL and Sport.
"Data shows that high series models account for 50 percent of
sales," he said. "Customers are also embracing technology
offerings like voice-activated navigation, SYNC® and Sony®
Audio."
Richards says the introduction of a Sport model is also
drawing praise from Fusion customers as is the new six-speed gearbox
with SelectShift transmission.
