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Ford Fusion Named 2010 Motor Trend Magazine's
Car of the Year!		 
 
November 17, 2009

Our mothers and our coaches taught us how to be good sports. Well, at least our mothers did. Even so, it's hard to hide the excitement and pride in winning MOTOR TREND magazine's prestigious Car of the Year® award. The 2010 Ford Fusion brought home the honor, besting a field of 23 contenders including the Toyota Camry, Honda Accord, BMW 7 series and Mercedes-Benz E Class!

In addition to this important award, sales of the 2010 Fusion are at an all-time high. The car is now among America's Top 10 selling vehicles, and it is the No. 1 selling domestic car.

"Ford has proven its resilience in these tough times by delivering to market a car with broad appeal to a broad range of consumers," said Angus MacKenzie, MOTOR TREND editor-in-chief.  "The Fusion range has matured into a competitive roster of midsize sedans, able to compete with the sales juggernauts such as the Toyota Camry and Honda Accord.  It is no surprise the Fusion now ranks in the top ten best selling cars in America."

To win the coveted Car of the Year award, Fusion outperformed the competition - including the BMW 7 Series and Mercedes-Benz E-Class sedan - in six new categories:  design achievement, engineering excellence, intended function, efficiency, safety and value. 

"The Fusion brought a vast assortment of choice that has the potential to appeal to every type of driver, from the eco-conscious to the sport-minded.  The Fusion's combination of comfort, fuel efficiency, assortment and technology made it a clear winner among our panel of judges," said MacKenzie.

The 2010 Fusion and Fusion Hybrid are the most fuel-efficient sedans in America.  The new models offer more power; class-exclusive technologies such as Blind Spot Information System (BLIS?) and Ford SYNC®; more total passenger and luggage capacity than the Toyota Camry; and better long-term reliability.

The Fusion lineup expanded in the 2010 model year to include all-new Hybrid and Sports models and a new selection of gas-powered engines - all paired with six-speed transmissions - that deliver even more horsepower and better fuel economy. 

The Ford Fusion has been generating excitement among journalists and consumers alike since the nameplate first launched in the fall of 2005.  In fact, the introductory model - which marked Ford's re-entry into the midsize sedan market - was a finalist for MOTOR TREND'S 2006 Car of the Year award. 

Since then, Fusion's popularity has continued to soar.  And so have sales.  Fusion set a sales record in April - the first full month of sales for the redesigned 2010 model and the new Fusion Hybrid version - and overall sales are already at an all-time high for 2009.

With its unsurpassed quality, best-in-class fuel economy, class-exclusive technologies and significant residual value improvement, the 2010 Ford Fusion is clearly delivering the key attributes that midsize sedan buyers want. 

"Even at a time when industry-wide sales are down 26 percent, Fusion sales continue to grow," said Ford Sales Analyst George Pipas.  "That is extraordinary."

The new Fusion Hybrid model has played an important role in Fusion's success.  The vehicle delivers a certified 41 mpg rating in the city and 36 mpg on the highway, topping the Toyota Camry hybrid by 8 mpg in the city and 2 mpg on the highway.  It also offers innovative new technology - SmartGauge? with EcoGuide - that coaches hybrid drivers to maximize fuel efficiency.

Sales of the new Fusion Hybrid are strong, accounting for almost 20 percent of total Fusion retail sales.  And more than 60 percent of Fusion Hybrid sales have been to customers coming from import brands - mostly Toyota and Honda - according to information from Product Information Network, a division of J.D. Power and Associates.

According to Fusion Marketing Manager Jonathan Richards, car buyers are so passionate about Fusion that they are choosing to buy the high series models - Hybrid, SEL and Sport.

"Data shows that high series models account for 50 percent of sales," he said.  "Customers are also embracing technology offerings like voice-activated navigation, SYNC® and Sony® Audio."

Richards says the introduction of a Sport model is also drawing praise from Fusion customers as is the new six-speed gearbox with SelectShift transmission.

Warriors in Pink Go All Out for National Breast Cancer Awareness Month
October 15, 2009

Even though Ford Warriors in Pink is in its 15th year, it's showing no signs of slowing its support for breast cancer health. The latest addition is the association with Martha Stewart Living Omnimedia (MSLO) to focus on breast cancer treatments and awareness with a special Warriors in Pink episode of the daily syndicated how-to series, "The Martha Stewart Show" airing on Oct. 16 (nationally syndicated, check local listings).

Also new for this year, the Ford Warriors in Pink program will give away two all-new Tauruses from Ford outfitted with Martha Stewart-inspired items. In addition, Ford is unveiling a new stamp set inspired by crafting experts at Martha Stewart Living Omnimedia to accompany the Ford Warriors in Pink wear and gear, available at www.FordCares.com. Extending beyond October, which is National Breast Cancer Awareness Month, 100 percent of net proceeds go to Susan G. Komen for the Cure all year long.

Ford Motor Company is a 15-year partner of Susan G. Komen for the Cure and has dedicated more than $100 million to the breast cancer cause.

Martha Stewart Living Omnimedia will help support Ford's fight against breast cancer with an entire hour devoted to this important cause. Homemaking icon Martha Stewart will host a special studio audience of Warriors whose lives have been touched by breast cancer.

"This partnership helps broaden the reach for Ford Warriors in Pink with a different approach by teaming up with the biggest name in home design," said Connie Fontaine, Brand Content and Alliances manager for Ford Motor Company. "As a 15-year partner of Susan G. Komen for the Cure, we know that awareness leads to early detection and early detection saves lives. This special episode of 'The Martha Stewart Show' brings a new element of creativity to drive awareness and further our commitment in the fight against breast cancer."

"We're delighted to be partnering with Ford Warriors in Pink to help raise awareness about breast cancer," said Janet Balis, EVP Media Sales and Marketing at MSLO. "Breast cancer touches the lives of so many women and their families. We're proud to be tapping the power of our media platforms to develop a creative, integrated program that resonates with our passionate consumers and spurs action."

As a long-standing partner of Susan G. Komen for the Cure, Ford has dedicated more than $100 million to the breast cancer cause and remains committed to innovative ways to drive breast cancer awareness. The company's commitment runs well beyond raising funds - as a national series sponsor of the Susan G. Komen Race for the Cure, Ford is present at all 121 races nationwide. For more information please visit www.FordCares.com.

About the Susan G. Komen Foundation

Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Susan G. Komen for the Cure is the world's largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure, we have invested nearly $1 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit www.komen.org or call 1-800 I'M AWARE.